Paying per-order fees will kill your online grocery business. There are many ways to pay for and charge for online groceries. In the spring we covered “enhanced pricing” where the prices online are higher than in the store, basically incrementally charging the customer fees for their order which causes anger and confusion for customers. TheRead more
In addition to Loyalty Integration, which allows online shoppers to receive the same discounts and promotions offered in-store with a club card, Freshop has added integration into the product catalog for items with coupons. This ‘Clip and Save’ feature further maximize savings for the club card shopper. Clicking ‘Clip & Save’ clips the coupon andRead more
How long does it take to pull an online order? It is all about the walk path! While we merchandise stores to optimize sales and the shopping experience the setup to pull a $150 online order is not optimized for efficiency. A great walk path can really assist your personal shoppers to not only workRead more
Many of your products require a weight but customers don’t know what to enter. Bananas are the most common item that a customer buys and the hardest to estimate. What is a pound of bananas? An average 4011 Banana weighs 0.4 pounds but when shopping a person will get “a bunch” or “five bananas”. YouRead more
Merchandising will always have the limiter of available square footage so new methods are needed for the independent to compete against Supercenters. “Infinite Aisles” allows you to offer a fuller range of products on your website. These products could be your entire wholesaler catalog with the understanding that it takes a few days to aRead more
There is a lot of buzz about personalized offers and 1 to 1 marketing but what does it mean? Many platforms equate “personalized offers” to showing the TPRs that are available for a product the customer already buys but to be effective personalization needs to move the needle. That means looking at customer behaviors andRead more
There are definite costs to picking and fulfilling orders but how much should you charge? Some also try to build margins by using “enhanced pricing” but customers don’t see online as a special new experience and expect to pay the same regardless of the channel. Enhanced pricing, where the commerce vendor or the store increasesRead more
Online grocery articles are focused on “Can delivery of groceries be done profitably?” but the bigger question is “Does online grocery mean delivery?” as delivery will not work everywhere. There are markets like San Francisco and New York City where delivery has become table stakes. If a store does not offer delivery they will beRead more
A picture is worth a thousand sales. When browsing a grocery catalog the first thing users typically see are the images. While some users are interested in nutrition information, ingredients or instructions the real driver of commerce is great photography. There are many services which will give you about 20% coverage of your products andRead more
