Freshop, Inc., located in Rochester, New York, recently announced the launch of an online grocery site for Mt. Plymouth IGA, located in Sorrento, Florida, www.mtplymouthiga.com. Freshop was able to enhance Mt. Plymouth’s online presence and help them maintain a competitive edge bringing added conveniences of list building and online ordering to their customers.
Freshop engaged with Mt. Plymouth to elevate their status as a competitive, forward-thinking independent grocer by creating a consistent, convenient and compelling customer experience. Mt. Plymouth, known for its manager’s specials and product bundles, utilizes Freshop’s mobile and web platform to capitalize on highlighting daily and weekly deals.
“We are always looking to use technology as a means to drive costs down and better serve our customers, “ said Nakul Patel, President Mt. Plymouth IGA. “Freshop responded with a fresh and modern website that surpassed our needs with online ordering and added conveniences of a weekly interactive ad, automated promotions, easy data collection, and full administrative control of content so we can better communicate with our customers.”
The website helps increase the value of Mt. Plymouth’s products with high-quality images and detailed descriptions making customers feel confident in their selections. Shoppers can peruse offers, build lists from the clickable weekly circulars, or shop individual departments of meat, produce, bakery, deli or frozen. They then choose a curbside pickup date/time with daily slots available between 9:00 a.m. – 3:00 p.m.
The Mt. Plymouth IGA website is accessible from tablet or smartphone with scalable products and features. The site has attracted new customers from social media and those that want easy ordering and pickup.
